The market is undergoing a revolution with artificial intelligence. This technology is evolving rapidly, and the creative sector must adapt to this new landscape. Today, it is already possible to develop entire projects solely with AI, provided they have a solid script that takes its capabilities and limitations into account. Similarly, hybrid projects are also feasible, combining live-action sequences with AI-generated inserts or
submitting live-action films to AI post-production.
Therefore, we at BALMA have created an Artificial Intelligence Department to explore these possibilities with our clients. We are committed to collaborating with our partners on developing scripts in a way that make sensible use of AI, aiming not only to create enchanting storytelling, but also to reduce production
time and costs, adjusting to each client’s reality.